Capturing the Alpine A110: A Campaign in Provence | Hertz
High-end automotive campaigns require more than beautiful landscapes — they demand logistical precision, intimate knowledge of terrain, and the ability to unlock locations others can't access. In 2019, FAB FIXERS coordinated production on a Hertz campaign launching the new Renault Alpine A110 in the South of France.
The Alpine A110 at sunset in the Verdon National Park, South of France © Fab Fixers
The Alpine A110 (detail) © Hertz
The Pitch: Showcasing the Alpine A110 Against Provence's Most Dramatic Landscapes
Hertz wanted to position the new Renault Alpine A110 as a vehicle worthy of France's most iconic driving roads. The creative vision required sweeping aerial shots, winding mountain passes, and the golden light of Provence's lavender fields — all within a tight production timeline.
FAB FIXERS was brought on to secure access to protected locations, coordinate permits across multiple municipalities, and book food venues across six cities.
The lavender fields of Valensole in the Summer © Hertz
The Alpine A110 in front of the lavender fields © Fab Fixers
Unlocking Protected Locations
The production required filming in three of Provence's most restricted and sought-after locations: the lavender fields of Valensole, the dramatic gorges of Parc Naturel du Verdon, and winding mountain roads subject to strict traffic control.
Each location presented unique challenges. Valensole's lavender fields are privately owned farmland with limited filming windows. The Verdon Natural Park operates under strict environmental protection regulations. Mountain roads required coordination with local authorities to manage traffic safely during high-speed driving sequences.
Virgile secured all necessary permits and authorizations from local municipalities, private landowners, and park authorities — ensuring the production could capture the Alpine in some of France's most spectacular landscapes without delay or compromise.
Sweeping view: the hosts posing in the Verdon National Park, the “Grand Canyon of Europe” © Fab Fixers
Specialized Crew
Automotive campaigns require technical precision and experience with fast-moving vehicles. The production hired a specialized drone operator with extensive automotive production experience, ensuring smooth tracking shots and dynamic aerial sequences that showcased the Alpine’s performance on Provence’s winding roads.
The drone team operated a DJI Inspire 2 X7, chosen specifically for its ability to capture high-speed vehicle movement with cinematic quality. .
The production also required a professional runner and driver familiar with the region's roads — both to support logistics and to ensure safety during high-speed sequences on public and private routes.
The hosts posing next to the Alpine A110 at the Verdon National Park © Hertz
The Right Setup for Automotive Excellence
The package included the DJI Inspire 2 X7 for aerials, professional lighting for static vehicle shots, grip equipment for dynamic sequences, and walkie-talkies for crew coordination across multiple filming locations.
What was planned as a three-day shoot captured everything the client envisioned: the Alpine A110 gliding through lavender fields at golden hour, carving through the Verdon's dramatic gorges, and commanding Provence's mountain passes with elegance and power.
The result is a campaign that positions the Alpine A110 not just as a vehicle, but as an experience
Watch the campaign here: Voyage à la Française
The Alpine A110 on the winding roads of the Verdon National Park © Hertz
Why Choose FAB FIXERS?
Our network: Since 2014, we've built an extensive network of specialized crew across France — from automotive drone operators to fixers with deep regional knowledge.
Our unmatched experience: Positioned at the crossroads of automotive, branded content, and high-end production, we deliver the precision and polish international brands expect.
Our access: We specialize in securing permits for protected locations, coordinating with local authorities, and unlocking natural landscapes that elevate productions from good to exceptional.
We'd love to make your project come to life. Get in touch: virgile@fabfixers.com
Title: Voyage à la Française. Chapitre 1. Le sens de l’odorat. La Côte d'Azur
Project: Capturing the Alpine A110 in Provence
Client: Hertz
Production: La Prod du Sud
Date: 2019
Locations: Valensole, Verdon Natural Park, Grasse, Cannes, Provence and Côte d’Azur, France